“智”造新标杆：马可波罗打造绿色“芯”动能

Core Viewpoint - The construction ceramics industry is undergoing significant technological upgrades driven by new national standards, which aim to enhance product quality and energy efficiency, similar to the evolution seen in the home appliance sector [1][2]. Group 1: National Standards and Industry Impact - The newly approved national standard GB/T 45817-2025 focuses on grading ceramic tiles based on consumer and enterprise concerns, including surface flatness, water absorption uniformity, stain resistance, and slip resistance [1]. - The GB21252-2023 standard, effective from December 1, 2024, sets energy consumption limits for ceramic products, mandating that new or renovated products must not exceed certain energy consumption grades [2]. Group 2: Market Dynamics and Company Performance - From 2017 to 2024, over 400 ceramic enterprises were eliminated, reducing the total number from 1,402 to 993, a decline of 29.17%, indicating a trend towards market consolidation [3]. - The market share of the top ten companies in the industry increased by 3 percentage points during the "13th Five-Year Plan" period, reaching 18%, with expectations to exceed 20% by the end of the "14th Five-Year Plan" [3]. Group 3: Technological Advancements in Leading Companies - Marco Polo, a leading company in the industry, has seen its market share rise from 2.62% in 2022 to 3.27% in 2024, reflecting steady growth [4]. - The new digital factory of Marco Polo, set to commence production in 2024, incorporates advanced technologies and aims to serve as a benchmark for smart manufacturing in the industry [4][5]. Group 4: Sustainability and Innovation - Marco Polo's digital factory emphasizes green energy utilization, featuring a rooftop solar power system with a capacity of 9MW, generating over 9 million kWh annually, which accounts for more than half of its total electricity consumption [5][6]. - The factory also implements a rainwater collection system and utilizes biomass fuel for its spray drying tower, showcasing a commitment to reducing resource consumption and waste generation [6].