花呗联手山东等19家博物馆打造“数字周边”：45款文物皮肤 让国宝“活”在指尖

Core Insights - Huabei has launched 9 new cultural heritage skins in collaboration with museums from seven provinces and cities, showcasing a diverse array of artifacts [1][5] - The initiative aims to connect young people with ancient artifacts through digital technology, making cultural heritage more accessible [5][6] Group 1: Product Launch - The new skins include notable artifacts such as the "Colorful Phoenix Singing Qi" seven-stringed instrument from Zhejiang Museum and the "Double Dragon White Jade Bi" from Hebei Museum [1] - Each skin features a "Cultural Relic ID" section that provides fun facts and auspicious phrases, enhancing user engagement and learning [3] Group 2: Cultural Impact - Since December of the previous year, Huabei has collaborated with 19 museums to launch a total of 45 cultural heritage skins, including significant items like the "Sword of Yue King" and "Dunhuang" [5] - The initiative has sparked a trend among young users to share their experiences on social media platforms, promoting cultural awareness and engagement [5] Group 3: Future Plans - Huabei plans to expand its cultural outreach by launching the "Huabei Guide" program, which will involve more public lectures in collaboration with local museums [6] - The overarching goal is to make cultural heritage relevant and alive in contemporary society, fostering a deeper appreciation for traditional culture among the youth [6]