浙江发力整治网络交易乱象 护航平台经济行稳致远

Core Viewpoint - Zhejiang Province is taking significant measures to address the chaos in online transactions, focusing on enhancing the regulatory framework to protect consumer rights and ensure the healthy development of the platform economy [1]. Group 1: Regulatory Actions - The Zhejiang market regulatory authority is guiding 150 online trading platforms to conduct self-inspections and rectify issues related to platform rules, including optimizing 198 rule clauses such as "mandatory freight insurance" and "refund only" [3]. - A mechanism combining online monitoring and offline sampling has been established to enhance product quality supervision, with a 70% increase in online product supervision sampling compared to 2024, resulting in the identification and handling of 243 batches of non-compliant products [3][4]. Group 2: Protection of Labor Rights - To protect the rights of new employment forms, Zhejiang is advising food delivery platforms to reasonably determine order quantities and relax assessment criteria, including the gradual elimination of penalties for delivery riders working overtime [3]. Group 3: Live Streaming Regulations - Zhejiang has introduced guidelines for online live streaming marketing behaviors, regulating the use of AI technology to create misleading content, and has upgraded its monitoring platform to track 15 live streaming platforms and 180,000 live rooms, uncovering 4,841 illegal risk clues [4]. Group 4: Unfair Competition Enforcement - The province has intensified efforts against unfair competition, with 917 cases investigated this year, marking a 15.8% increase year-on-year, targeting practices such as black public relations, exaggerated product claims, and AI-driven impersonation [5].