Core Viewpoint - The founder of Yupa Direct Recruitment, Zhou Feng, is actively promoting the company through a large-scale advertising campaign in major cities, positioning the platform as a competitor to established players like BOSS Zhipin and Zhilian Recruitment, with aspirations for significant market share and a future IPO [2][20]. Advertising Strategy - Yupa Direct Recruitment has launched an extensive offline advertising campaign in urban areas to reach both blue-collar and white-collar job seekers, transitioning from a previous focus on online channels [4][10]. - The company has invested approximately 1.5 billion yuan in online advertising previously, but is now finding offline advertising to be more cost-effective due to reduced budgets in the current economic environment [5][10]. - Zhou Feng emphasizes the importance of offline advertising for reaching decision-makers in companies, as they are more likely to notice these ads compared to online ones [5][10]. Market Positioning - Zhou Feng likens Yupa Direct Recruitment to "the Pinduoduo of the recruitment industry," highlighting its focus on the underserved blue-collar market, which traditional platforms have overlooked [11][20]. - The company has built a strong brand recognition among blue-collar workers over eight years, making it difficult for competitors to penetrate this market [11][20]. Strategic Expansion - The acquisition of Haitou.com and the launch of Yupa Campus Circle are part of the company's strategy to expand into the white-collar job market, targeting university students as a key demographic [12][13]. - Zhou Feng believes that the boundaries between blue-collar and white-collar workers are blurring, and the company aims to adapt to this changing landscape [15][20]. Financial Performance - Yupa Direct Recruitment has maintained a revenue growth rate of 50% annually, with expectations of a 30% growth rate for the current year [16]. - The company has a conservative financial approach, with significant cash reserves from previous funding rounds, allowing for continued investment in growth without immediate pressure [17][20]. Future Aspirations - The company aims to achieve a market valuation of 20-30 billion yuan within the next two to three years and plans to go public [20]. - Zhou Feng envisions Yupa Direct Recruitment as a comprehensive recruitment platform that satisfies both job seekers and employers, with a focus on performance and logical operations [20].
对话鱼泡直聘创始人周峰：最多3年，至少做到半个BOSS直聘 | 财之道