“两山”理念的文化实践：一座省级博物馆如何点“绿”成“金”

Core Viewpoint - The establishment of the Zhejiang Natural Museum Anji Pavilion represents a significant cultural strategy shift, promoting equal access to public cultural services and enhancing regional development through ecological education and tourism [3][4]. Group 1: Cultural and Ecological Impact - The Anji Pavilion, opened in December 2018, has become a cultural landmark in the Yangtze River Delta, attracting over 740 million visitors and generating approximately 7.5 billion yuan in local tourism revenue in its first year [4]. - The pavilion's design integrates with the natural landscape, creating an immersive experience that emphasizes the harmony between humans and nature, aligning with the "Two Mountains" concept [3][6]. Group 2: Educational Initiatives - The museum has launched innovative educational programs, such as the "Green Water and Green Mountains Study Camp," which engage students in biodiversity protection and sustainable resource use through hands-on learning experiences [6][8]. - A notable project involved recruiting "island breeding bird monitors," which successfully raised public awareness about ecological conservation and transformed passive education into active community engagement [6]. Group 3: Regional Collaboration and Resource Sharing - The "Big Museum and Small Museum" model aims to enhance collaboration between the provincial museum and local rural museums, fostering resource sharing and expanding the reach of scientific education [8][9]. - The museum is also exploring new pathways for cultural resource transformation through the development of creative products and IPs, aiming to promote ecological industry growth in the province [9].