Core Viewpoint - The company achieved expected performance with a strong revenue growth driven by new products, leading to a "buy" rating from analysts [1] Financial Performance - In H1 2025, the company reported revenue of 3.67 billion, a year-on-year increase of 51.2%, and a net profit attributable to shareholders of 520 million, a slight increase of 0.3% [1] - In Q2 2025, revenue reached 2.32 billion, up 58.1% year-on-year, with a net profit of 340 million, growing by 1.7% [1] - The gross margin for Q2 2025 was 50.2%, down 2.6 percentage points year-on-year, attributed to changes in product structure [2] - The sales expense ratio increased to 16.1%, up 2 percentage points year-on-year, due to higher marketing and salary costs [2] - R&D expense ratio rose to 14.3%, up 4.2 percentage points year-on-year, driven by the expansion of new product categories [2] - Domestic revenue in H1 2025 was 1 billion, up 78% year-on-year, while revenue from the U.S. market was 860 million, up 55% [2] - Revenue from the European market was 770 million, up 31%, and from the Japan and South Korea market was 280 million, up 52% [2] - Consumer-grade products generated revenue of 3.16 billion, a 54% increase, while professional-grade products saw a decline of 15% [2] Profit Forecast and Valuation - The forecasted net profit attributable to shareholders for 2025-2027 is 1.196 billion, 1.648 billion, and 2.112 billion, representing year-on-year growth of 20.24%, 37.76%, and 28.19% respectively [3] - The current price corresponds to a PE valuation of 118, 86, and 67 times for the years 2025, 2026, and 2027 [3]