良品铺子的花生“长在树上”

Core Viewpoint - Recently, the company faced backlash due to a misleading advertisement claiming that peanuts grow on trees, which is factually incorrect as peanuts grow underground [3][5][7]. Group 1: Company Response and Actions - The company has removed all erroneous promotional materials related to the misleading peanut advertisement and has not yet issued a formal apology or clarification [4][6]. - The misleading image was generated by artificial intelligence, and the company has initiated a comprehensive review of all product promotional materials to ensure scientific accuracy [5][7]. - Following the incident, the company has committed to upgrading its content review mechanisms and optimizing internal management processes to prevent future errors [7]. Group 2: Financial Performance - In the first half of 2025, the company reported a significant decline in performance, with revenue of 2.829 billion yuan, a year-on-year decrease of 27.21%, and a net loss of 94 million yuan, a staggering decline of 491.59% [7]. - The company attributed the revenue drop to ongoing product optimization, price reductions, and a decrease in store numbers due to the closure of inefficient outlets, compounded by a decline in online traffic [7]. - Following the incident, the company's stock price fell from 14.42 yuan per share to a low of 12.96 yuan per share, representing a decline of over 10% [7][8].