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知名品牌被曝关店430家!深圳多家门店仍正常营业

Core Viewpoint - The company reported its worst interim results for the first half of 2025, with significant declines in revenue and net profit, attributed to product optimization, store closures, and increased online channel costs [1][4]. Financial Performance - In the first half of 2025, the company achieved revenue of 2.829 billion CNY, a year-on-year decrease of 27.21%, marking the lowest revenue for the same period since its listing [1]. - The net profit attributable to shareholders was -93.553 million CNY, representing the first half-year loss since the company went public [1]. - The non-recurring net profit was -119 million CNY, a staggering year-on-year drop of 1694.33% [1]. Store Operations - The company closed a total of 430 stores in the first half of 2025 while opening 171 new stores, resulting in a net decrease of 259 stores, bringing the total to 2,445 stores by the end of June [1][4]. - The company has been actively optimizing its store structure since last year, leading to a reduction in sales scale due to the closure of inefficient stores [1][4]. Market Impact - As of August 29, the company's stock price was 13.27 CNY, down 0.60%, with a total market capitalization of 5.321 billion CNY [4]. - The stock has experienced a 52-week high of 17.14 CNY and a low of 9.11 CNY [5]. Customer Complaints - There have been 3,531 complaints related to the company on a consumer complaint platform, including issues with product quality such as foreign objects and moldy products [4].