Hiroad(SZ:300915) Xin Lang Cai Jing·2025-08-29 05:15Core Viewpoint - The company, Hai Rong Technology, reported a slight decline in revenue but maintained stability in its operations during a challenging period for the baking raw materials industry, indicating a strategic focus on market expansion and cost control [1][2]. Financial Performance - In the first half of 2025, the company achieved revenue of 512 million yuan, a year-on-year decrease of 1.33%, while the net profit attributable to shareholders narrowed to 3.1723 million yuan, with a gross margin adjusted to 26.04% [1]. - Despite a decline in overall gross margin, the company's cash flow remained stable, reflecting the resilience of its supply chain [3]. Industry Challenges and Strategies - The baking raw materials industry faced dual challenges from high raw material prices and shifts in consumer demand, leading to a need for improved supply chain efficiency, product innovation, and deeper market penetration [2]. - The company is focusing on a dual strategy of "cost control + market expansion" by optimizing product pricing and structure, enhancing production capacity, and strengthening supply chain management [2]. Product and Market Development - The company is expanding its product offerings with high-end health products, aligning with consumer trends and providing a foundation for gross margin recovery [3]. - The strategic development of a "big baking + tea drink" dual-drive model is showing initial success, with the company entering supply chains of leading tea brands and offering integrated solutions that enhance customer loyalty [3]. Future Outlook - The upcoming traditional consumption peak in the second half of 2025 is expected to provide a critical window for performance rebound, particularly with increased demand for baking products during the Mid-Autumn and National Day festivals [4]. - The long-term growth potential in the baking industry remains significant, with predictions of substantial market expansion in health-oriented baking segments and the company’s early positioning in these niche markets [4][5]. - The company's global expansion efforts, including production lines in India and sales subsidiaries in the Philippines and Turkey, are expected to enhance its participation in the overseas supply chain for new tea drinks [5].