杰美特(300868.SZ)自有品牌“决色”逆势增长，上半年实现营收超7千万

Core Insights - The overall revenue of the company decreased by 32.46% year-on-year to 291 million yuan, with a net profit of -9.90 million yuan, down 153.15% due to client business changes and international policy impacts [2] - Despite the overall decline, the company's proprietary brand business, "Juese," achieved a revenue of 74.03 million yuan, growing by 27.08% year-on-year, and its contribution to total revenue increased from 13.52% to 25.45% [2] - The gross margin of the proprietary brand business improved significantly, increasing by 12.74 percentage points to 64.03%, which positively impacted the overall gross margin of the company [2] Business Strategy - The company is focusing on long-term, high-quality development by enhancing its ODM/OEM business through a major client strategy and expanding into new markets and clients [3] - The core strategy for the proprietary brand business includes enhancing brand influence and optimizing sales margins, aiming for a dual integration of domestic experience and overseas localization [3] - The company plans to continue focusing on mobile smart terminal protective accessories, leveraging its industry experience and core advantages in supply chain management and market responsiveness to ensure steady business growth [3]