Xin Lang Cai Jing·2025-08-29 06:31Core Insights - Haier Smart Home reported a revenue of 156.49 billion yuan for the first half of 2025, a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion yuan, up 15.6% year-on-year [1] - The company plans to distribute a cash dividend of 2.69 yuan per 10 shares, totaling 2.51 billion yuan, which accounts for 20.8% of the net profit for the first half of the year [1] Revenue Growth - In Q2 2025, Haier achieved a revenue of 77.38 billion yuan, a year-on-year increase of 10.4%, and a net profit of 6.55 billion yuan, up 16.0% year-on-year [1] - Domestic revenue grew by 8.8% and overseas revenue by 11.7% in H1 2025, with Q2 showing an acceleration in domestic growth and a slight deceleration in overseas growth [1] - The company benefited from government subsidies and leveraged its multi-brand strategy, with brands like Casarte and Leader seeing revenue growth rates exceeding 20% and 15%, respectively [1] Profitability and Margins - Haier's gross margin in Q2 was 28.4%, an increase of 0.1 percentage points year-on-year, with improvements in both domestic and overseas business margins [2] - The net profit margin for Q2 was 8.5%, up 0.4 percentage points year-on-year, with stable operating expense ratios contributing to enhanced profitability [2] Cash Flow and Operational Efficiency - Operating cash flow for Q2 increased by 37.5% year-on-year, reaching 8.85 billion yuan, driven by revenue growth and improved operational efficiency [3] - Cash received from sales and services grew by 20.2% year-on-year, indicating strong operational performance [3] Investment Outlook - The company is expected to see continued growth in domestic revenue due to trade-in incentives and potential acceleration in overseas revenue during the interest rate reduction cycle [2] - Haier's management and employee motivation are improving, with significant growth potential in overseas markets, particularly in segments like dryers, air conditioners, and small appliances [3] - EPS estimates for 2025, 2026, and 2027 are projected at 2.29, 2.54, and 2.76 yuan, respectively, with a target price of 32.08 yuan based on a 14x PE valuation for 2025 [3]