Ge Long Hui A P P·2025-08-29 06:49Core Insights - The report from Tianfeng Securities indicates that Semir Apparel's net profit attributable to shareholders for the first half of 2025 is 330 million, a year-on-year decrease of 41%, with the second quarter showing a net profit of 110 million, down 46% year-on-year [1] - The increase in new store openings, rising online advertising expenses, and increased stock option costs have put short-term pressure on profitability, resulting in a net profit margin of 5.3%, a decline of 4 percentage points year-on-year [1] - As of the end of the first half of 2025, the company's inventory stands at 3.699 billion, an increase of 340 million year-on-year, reflecting a 10.1% rise; 75% of the inventory consists of goods with a one-year turnover, indicating a relatively healthy and stable inventory structure [1] - In the first half of 2025, the overall retail sales across all channels, including online and offline, direct sales, and franchises, experienced single-digit growth year-on-year; however, sales have shown improvement in July and August, achieving double-digit growth in retail sales for the month [1] - The company remains focused on consumer-centric strategies and maximizing long-term benefits, emphasizing retail transformation, refined brand management, overseas business expansion, and deep integration of AICG technology to drive high-quality development [1]