Core Insights - Kuaishou's creator ecosystem is expanding, with over 91 million creators continuously posting content for three consecutive years [1] - The number of creators with over 10,000 followers has seen a year-on-year increase of over 100% [1] - In the past year, 26 million creators on Kuaishou generated income, with those earning over 1,000 yuan per month increasing by nearly 12% year-on-year [1] Group 1 - Kuaishou aims to ensure that long-term creators and quality content receive good traffic, establishing a strong flow direction for the platform [1] - The integration of short video and live streaming, along with public and private domain linkage, has provided creators with more traffic increments and stronger private domain stickiness [1] - Kuaishou's official data indicates that dual-format creators (short video and live streaming) achieve traffic efficiency 4-10 times higher than single-format creators [1]
程一笑:过去一年2600万创作者在快手获得收入