电声股份2025年上半年交亮眼“成绩单” 数字零售业务成收入增长引擎

Core Insights - The company reported a significant increase in revenue and net profit for the first half of 2025, with total revenue reaching 1.22 billion yuan, a year-on-year growth of 11.58%, and a net profit of 22.88 million yuan, up 115.08% [1][2] Group 1: Financial Performance - The digital retail business emerged as a key revenue driver, generating 532 million yuan, a year-on-year increase of 32.16%, accounting for 43.65% of total revenue [1] - B2C revenue reached 348 million yuan, showing a substantial growth of 63.46%, while B2B revenue was 185 million yuan, experiencing a slight decline of 2.86% [1] Group 2: Business Development - The company deepened collaborations with key brand clients and increased investments in e-commerce channels, with community group buying and Pinduoduo generating revenues of 234 million yuan and 101 million yuan, respectively, reflecting year-on-year growth of 84.41% and 44.51% [2] - The company actively expanded new brand partnerships, including with paper products brand Nipiao and kitchen appliance brand Aishiyi [2] - Instant retail business achieved revenue of 37 million yuan, marking a remarkable growth of 285.45% [2] Group 3: Strategic Focus - The company has established a comprehensive experiential marketing service system, leveraging technology, creative design, and a nationwide execution network [2] - In 2025, the company aims to continue focusing on existing key clients while exploring new industries and clients, maintaining strict cost control [2] - As of the end of June, the company had a cash balance of 625 million yuan, providing a solid financial foundation for future market competition [2]