“一半烟火，一半潮流” 微更新的老菜场如何成功出圈？

Core Insights - The "Old Market" project in Xi'an's Beilin District successfully combines traditional market culture with modern creative spaces, attracting both locals and tourists [1][5][12] Group 1: Project Background - The site of the current Jian Guo Men Comprehensive Market was previously the Pingrong Factory, which ceased operations in 1998. The factory was partially transformed into a market to meet the needs of nearly 100,000 residents [3] - In 2017, a collaboration between the Pingrong Factory and Xi'an World Window Industrial Park Management Co., Ltd. initiated the renovation of the Jian Guo Men Comprehensive Market, leading to the creation of the Old Market cultural and creative district [6] Group 2: Development and Features - The renovation of the Old Market began in 2019 under government guidance, which included the removal of illegal structures, construction of bridges and corridors, and the reorganization of market functional areas to attract diverse business types [8] - The management team implements a yearly contract system with merchants to maintain freshness and avoid homogenization of business types, fostering a competitive environment [10] Group 3: Community Impact - The Old Market has become a popular destination for tourists, with weekday foot traffic averaging around 15,000 visitors and weekend or holiday traffic reaching up to 30,000 [12] - The project aims to preserve the local cultural essence while introducing new business opportunities, creating a vibrant atmosphere for both long-time residents and newcomers [5][12]