直击车展|奇瑞汽车李学用：中国车企听劝，对情绪价值的研究要超过很多国际品牌

Core Insights - The Chinese automotive industry is positioned to reshape the global market, with a significant market share and technological advancements driving this transformation [2] - In 2024, China's total automotive sales are projected to reach 31.436 million units, accounting for 34.7% of the global market share, while the share of new energy passenger vehicles is expected to be 70.4% [2] - The industry is focusing on value creation rather than just price competition, emphasizing technological innovation, user-centric branding, and quality upgrades as key strategies for sustainable growth [2] Market Position - China is becoming a major player in the global automotive market, with its sales growth being a crucial driver for global automotive volume [2] - The country is not only exporting products but also establishing manufacturing facilities abroad, contributing to a broader cultural and technological influence [2] Technological Leadership - Chinese automotive companies are leading in technology, particularly in hybrid technology and battery advantages, which are setting new global industry standards [2] - The focus on emotional value research is seen as a competitive edge over many international brands [2] Future Challenges - The transition from a large automotive market to a strong one presents challenges, with a call for companies to prioritize value and quality over mere price competition [2] - The industry is encouraged to innovate and share technology globally while enhancing user experience and brand reputation [2]