从银发族到小朋友 南昌老茶馆“泡”出全龄“松弛感”

Core Viewpoint - The newly opened Min De Road Tea House in Nanchang has successfully attracted a diverse age group, creating a relaxed atmosphere that appeals to both the elderly and younger generations [1][2]. Group 1: Demographics and Visitor Experience - The tea house has seen a shift in its customer base from predominantly middle-aged and elderly visitors to an increasing number of young people, with their proportion rising from less than 1% to nearly 20% since its soft opening [4]. - Visitors, including a 70-year-old local resident, express nostalgia and comfort in the tea house's ambiance, which is designed to evoke memories of the past while being welcoming to all ages [1][2]. Group 2: Cultural and Aesthetic Appeal - The tea house features retro decor, including traditional Gannan-style furnishings and local cultural performances, enhancing the overall experience for visitors [4]. - The establishment aims to provide a genuine local atmosphere, avoiding the label of a "trendy check-in spot" by focusing on a low-service model that keeps costs accessible for local patrons [5]. Group 3: Pricing and Service Model - The tea house offers affordable pricing, with a minimum cost of just a few dozen yuan for a full day of tea enjoyment, promoting a self-service model to reduce operational costs [5]. - This approach is intended to maintain the tea house's appeal to local residents, ensuring that it remains a community hub rather than a high-end venue [5].