HOKA中国越野跑者UTMB赛，共赴勃朗之巅

Core Insights - The 2025 HOKA UTMB Mont-Blanc event is set to take place in Chamonix, France, attracting global trail runners and showcasing HOKA ONE ONE's commitment to supporting the trail running community [1][2] - HOKA's theme for this year's event is "TOGETHER WE FLY HIGHER," emphasizing community and shared experiences among runners [1][3] - The event has seen increasing participation from female runners, highlighting a growing and significant presence in the trail running field [1][2] Company Initiatives - HOKA has been a global top partner of the UTMB World Series since 2022, contributing to the expansion of the series in the Asia-Pacific region [2] - The company aims to inspire more individuals to engage in trail running through high-performance gear and community-building efforts [3] - HOKA's Chinese General Manager, Wu Xiao, reflected on the development of the UTMB World Series in the Asia-Pacific, noting the addition of new events in various locations [2] Community Engagement - The event serves as a platform for runners to share experiences, training philosophies, and personal growth stories, fostering a sense of community [2][3] - HOKA's elite team members participated in discussions with runners, emphasizing the importance of companionship in achieving personal and competitive goals [2] - The gathering symbolizes the encouragement and support among runners, reinforcing the idea that the journey is as important as the destination [3]