百克生物：持续加大研发投入，努力创新营销渠道

Core Viewpoint - The company is adapting to external challenges and market competition by innovating marketing strategies and increasing R&D investments to enhance public awareness of disease prevention and stimulate demand for vaccinations [1][2][3]. Group 1: Financial Performance and R&D - In the first half of 2025, the company reported a significant decline in operating performance due to external factors and decreased vaccination willingness among the public [1]. - The company invested CNY 98.2 million in R&D, accounting for 34.47% of its revenue, with 16 ongoing projects, 11 of which are in clinical trial or registration stages [3]. Group 2: Product Development and Approvals - The company received approval for its liquid nasal spray influenza vaccine, enhancing its product portfolio and competitive edge [2]. - The company is conducting clinical research to expand the influenza vaccine's target population to include adults aged 18-59, aiming to provide new immunization options [2]. Group 3: Marketing Strategies - The company is implementing innovative marketing strategies focused on academic promotion and public education to correct misconceptions and increase awareness of its vaccines [4]. - The company participated in major academic conferences to showcase its technological breakthroughs and clinical applications in the field of live attenuated vaccines [4]. Group 4: Social Collaboration and International Expansion - The company collaborates with local governments to integrate vaccines into public health projects, aiming to alleviate the economic and psychological burdens of diseases like shingles [5]. - The company is actively pursuing international market expansion and product registration in countries like Russia, enhancing its global presence [6].