上汽奥迪隔空回怼一汽奥迪：116年前奥迪创立之初用的就是“AUDI”logo

Core Insights - Audi E5 Sportback has launched its pre-sale with a price of 235,900 yuan, which exceeds many consumer expectations [1] - The use of the AUDI logo has sparked controversy, with the marketing vice president of SAIC Audi stating that it represents a return to the brand's roots [1] - The previous statement from FAW Audi emphasized the importance of the four-ring logo, suggesting that the essence of Audi remains unchanged even in the electric era [1] Company Responses - SAIC Audi's marketing vice president, Xie Shiqi, defended the decision to use the AUDI logo, indicating it aims to convey reliability, safety, breakthrough, and innovation in the electric vehicle sector [1] - FAW Audi and China FAW's official WeChat account highlighted the significance of the four-ring logo as a symbol of Audi's stringent standards, implying that the absence of this logo in SAIC Audi's branding is a point of contention [1]