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全联车商:目前返利兑现账期比较长的品牌建议尽快进行调整
Xin Lang Cai Jing·2025-08-29 09:03

Core Insights - The report from the China Automobile Dealers Association indicates that over half of the surveyed dealers have rebate payment periods controlled within 30 days, while some brands exceed 60 days [1] - 53.19% of dealers reported inventory levels exceeding 1.5, with 29.36% having inventory over 2.0 [1] - Among the surveyed brands, 8 reported no price inversion issues, while the remaining 32 brands experienced an average price inversion of approximately 16.18% [1] Recommendations - The association suggests optimizing rebate policies by simplifying rebate structures, shortening payment periods to no more than 30 days, and providing rebates in cash or easily accessible forms [2] - It emphasizes the need for strict cost accounting and market-based pricing to address price inversion issues [2] - The association advises against forcing dealers to take vehicles linked to rebate policies and recommends reducing dealer inventory to reasonable levels [2] - Local government departments are encouraged to enhance market competition management and address unfair competition and pricing distortions caused by inconsistent subsidy policies [2] Surveyed Brands - The report includes a list of 40 surveyed brands, such as BMW, BYD, and Audi, among others [3]