农业农村部：支持农产品消费，各大电商平台将出促销活动

Group 1 - The Ministry of Agriculture and Rural Affairs announced the 2025 China Farmers' Harvest Festival, which will include a Golden Autumn Consumption Season from September to November, aimed at promoting agricultural product discounts [1] - Various industry associations, e-commerce platforms, and financial institutions will implement consumer-friendly measures during the consumption season, including promotional policies from supermarkets and restaurants [1] - Major e-commerce platforms such as Taobao, JD.com, Pinduoduo, Meituan, Douyin, and Xiaohongshu will conduct special promotional activities for the Harvest Festival, offering subsidies and support for consumer engagement [1] Group 2 - The Golden Autumn Consumption Season will kick off on September 5 in Hangzhou, Zhejiang Province, leveraging the city's strengths in e-commerce and live streaming to enhance the sales of agricultural products [2] - Since the inception of the Golden Autumn Consumption Season, over 130 billion yuan worth of agricultural products have been sold, establishing it as a popular and vibrant brand event during the Harvest Festival [2]