新品火速售罄，LABUBU又上热搜！

Core Insights - The launch of the new mini LABUBU plush keychain by Pop Mart's THE MONSTERS series has sparked a buying frenzy, with the product selling out within minutes across various online platforms [1][3] - The total sales of mini LABUBU across e-commerce platforms exceeded 1 million units by the evening of August 28, indicating a significant increase in production capacity compared to previous launches [3][5] - The popularity of LABUBU and other IP products has led to stock shortages, reflecting both high consumer demand and production challenges within the industry [4][5] Sales Performance - The mini LABUBU achieved over 300,000 sales on the Tmall platform alone shortly after its release [1] - The overall sales across all platforms reached over 1 million units, showcasing the strong market response [3] - The production capacity for plush toys has reportedly increased tenfold, reaching 30 million units in August [5] Production and Supply Chain - Despite the increased production capacity, the overwhelming consumer demand has still led to stock shortages, highlighting the challenges in meeting market needs [3][5] - The production of plush toys remains labor-intensive, with a single skilled worker able to produce a maximum of 50 LABUBU units per day [5] - The company is focused on scaling production to meet market demand, with management emphasizing the need to enhance capacity further [5][7] IP Development and Future Prospects - LABUBU is part of a broader portfolio of IPs, with the THE MONSTERS series accounting for only 30% of the company's offerings, indicating potential for other IPs to emerge as future hits [6] - Other rapidly growing IPs include HACIPUPU and CRYBABY, which have seen year-on-year growth rates of 249.6% and 248.7%, respectively [6] - The company has established itself as a mature IP operation platform, with a strong focus on maintaining the health of its IP ecosystem and supply chain [7] Financial Performance - For the first half of 2025, the company reported revenues of 13.88 billion yuan, a year-on-year increase of 204.4%, and a net profit of 4.71 billion yuan, up 362.8% [7] - The company's market capitalization exceeded 400 billion HKD, with stock prices reaching 324.4 HKD per share as of August 28 [7] - The CEO has projected annual revenues to be no less than 30 billion yuan for the current year, emphasizing a focus on overall business health rather than just financial metrics [7]