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Core Viewpoint - The company, Biyinlefen, has demonstrated strong performance in a challenging market, achieving significant revenue growth and maintaining high profitability metrics despite industry-wide declines [1][2]. Financial Performance - In the first half of 2025, Biyinlefen reported revenue of 2.103 billion yuan, a year-on-year increase of 8.63%, with a net profit of 414 million yuan, showcasing resilience in a tough market [1][2]. - The company's gross profit margin stood at 75.92%, significantly higher than the industry average of 3.70%, indicating strong brand competitiveness [2]. - The operating profit margin averaged 26.27%, and the return on equity was 18.38%, reflecting robust financial health [1]. Strategic Initiatives - Biyinlefen's online sales surged by 71.82% year-on-year, reaching 214 million yuan, and accounted for 10.18% of total revenue, highlighting the effectiveness of its multi-brand and omni-channel strategy [1][4]. - The company has focused on youth engagement, with 70% of new offline VIP members being born in the 1980s and 1990s, and over 30% of Tmall flagship store followers being under 30 years old [4][6]. - The company has expanded its physical presence, with a total of 1,328 stores, including 672 direct-operated and 656 franchised stores, enhancing its brand visibility [4][6]. R&D and Innovation - Biyinlefen has increased its R&D investment to 3.92% of revenue, leading the industry in innovation, which has resulted in a 12% growth in core apparel categories [9]. - The company has maintained its position as the market leader in golf apparel for eight consecutive years, demonstrating a strong product moat [9][11]. Future Outlook - Biyinlefen aims to achieve a total revenue target of 30 billion yuan by 2033, with its core brand contributing 15 billion yuan, as part of its "Ten Years, Ten Times" growth plan [11][12]. - The company is committed to deepening its strategies of high-end, youth-oriented, and international expansion, leveraging partnerships with international brands [11][12].