Jin Tou Wang·2025-08-29 10:00Core Insights - The global home appliance market is experiencing significant differentiation due to trade barriers and supply chain restructuring, with varying performance across regions [1] - Haier Smart Home reported a 11.66% growth in overseas revenue for the first half of 2025, successfully expanding its market share in both mainstream and emerging markets [1][3] Group 1: Market Performance - The global home appliance market in the first half of 2025 shows a complex landscape with mainstream markets under pressure and emerging markets exhibiting mixed results [2] - In North America, the major appliance shipment volume decreased by 0.8% due to high interest rates and a sluggish real estate market [2] - The European market is slowly recovering, with a 2% increase in white goods sales in four countries, although the average price dropped by €7.1 [2] - Japan's cold and washing machine sales fell by 1.4% and revenue decreased by 1.3% [2] - Emerging markets like Southeast Asia saw declines of 6%-10%, with specific countries like Thailand and Indonesia down by 7.4% and 6.6% respectively, while the Middle East and Africa markets showed growth [2] Group 2: Company Performance - Haier Smart Home achieved a high growth rate of 11.66% in overseas revenue for the first half of 2025, building on a 5.43% increase in 2024 [3] - In North America, Haier Smart Home managed a 2.4% growth by optimizing product combinations and adjusting production capacity [3] - The company experienced a remarkable 24.07% growth in Europe due to brand positioning upgrades and management reforms [3] - Emerging markets saw significant growth with South Asia at 32.47%, Southeast Asia at 18.29%, and the Middle East and Africa at 65.42% [3] Group 3: Strategic Support - Haier Smart Home's global growth is supported by a diversified and balanced layout across Europe, North America, and emerging markets, enhancing its dynamic collaboration capabilities [4] - The company has established a "China + N" and "localization + regionalization" dual-track supply chain system to improve resilience against global tariff policies and supply chain uncertainties [4] - Haier Smart Home has built 35 industrial parks and 163 manufacturing centers globally, with 61 located overseas, creating a self-circulating system that supports its global operations [4]