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国家文化产业示范基地!凉山文旅去年营收增长491.21%
Nan Fang Du Shi Bao·2025-08-29 10:21

Core Insights - Liangshan Cultural Tourism Group achieved a total operating income of 1.596 billion yuan in 2024, marking a growth of 491.21% since its establishment, with 1.287 billion yuan earned from January to July 2025 [1] Group 1: Business Performance - Liangshan Cultural Tourism Group's total operating income for 2024 is projected at 1.596 billion yuan, reflecting a significant increase of 491.21% since its inception [1] - The company reported an operating income of 1.287 billion yuan from January to July 2025 [1] Group 2: Cultural and Tourism Integration - The company focuses on "cultural empowerment and three-industry linkage," creating five main business sectors: cultural arts, tourism services, scenic area development, sports health, and cultural tourism elements [2] - Liangshan Cultural Tourism Group has implemented three major brand initiatives, including "Colorful Clouds" for new artistic media, "Asniu" for ecological food supply, and "Panda You Tour" for family service systems [2] Group 3: Cultural Projects and Recognition - The company has produced numerous award-winning cultural works, including TV dramas and ethnic operas, receiving multiple prestigious awards [7] - Liangshan Cultural Tourism Group has organized significant cultural events and projects, such as the Daliangshan Drama Festival and the Spring Festival Gala [7] Group 4: Tourism Development Strategy - The company is developing several new scenic projects across five lines, focusing on various themes such as health tourism, ethnic culture, and ecological tourism [14] - Liangshan Cultural Tourism Group aims to enhance the "Red Army Long March through Liangshan" cultural heritage and innovate in the "industry + research" model for tourism development [14] Group 5: Future Goals and IPO Plans - Liangshan Cultural Tourism Group is targeting an IPO, emphasizing market-oriented strategies and capital operations to enhance its brand and market presence [16] - The company has been rated "AA+" for creditworthiness, becoming the first cultural tourism enterprise in Sichuan province outside Chengdu to achieve this rating [16]