中信尼雅: 中信尼雅葡萄酒股份有限公司2025年1-6月经营数据公告

Core Insights - The company reported a total sales revenue of 6,036.08 million for the first half of 2025, a decrease of 3.78% compared to 6,273.22 million in the same period of 2024 [1] Sales Performance - High-end wine sales reached 3,423.53 million in the first half of 2025, showing a slight increase of 1.47% from 3,373.95 million in 2024 [1] - Mid-range and low-end wine sales decreased by 9.89%, from 2,899.27 million in 2024 to 2,612.55 million in 2025 [1] Sales Channels - Direct sales (including group purchases) surged by 144.54%, from 1,057.54 million in 2024 to 2,586.06 million in 2025 [1] - Wholesale and agency sales through distributors dropped significantly by 45.88%, from 5,059.73 million in 2024 to 2,738.46 million in 2025 [1] - Online sales experienced a remarkable increase of 356.28%, rising from 155.95 million in 2024 to 711.56 million in 2025 [1] Regional Performance - Sales in the Xinjiang region fell by 33.50%, from 2,498.27 million in 2024 to 1,661.32 million in 2025 [1] - Sales in the North China region increased by 30.72%, from 1,391.62 million in 2024 to 1,819.12 million in 2025 [1] - Other regions saw a growth of 7.23%, with sales rising from 2,383.33 million in 2024 to 2,555.64 million in 2025 [1] Distributor Changes - During the reporting period, the company added 35 new distributors while 36 exited, resulting in a total of 104 distributors at the end of the period, a decrease of 1 compared to the end of 2024 [1]