Cai Jing Wang·2025-08-29 10:23Core Viewpoint - The 28th Chengdu International Auto Show highlights a significant shift in the automotive industry, with luxury brands absent and a strong presence of domestic and new energy vehicle manufacturers, indicating a transformation in consumer preferences and market dynamics [1][6][16]. Industry Overview - The Chengdu Auto Show is one of the four major A-level auto exhibitions in China, taking place before the traditional peak sales season in September and October, serving as a crucial platform for manufacturers to showcase new products and enhance brand image [5]. - This year's show features nearly 120 brands and over 1,600 models, including vehicles, modified cars, humanoid robots, and electric systems, reflecting the industry's diverse offerings [1]. Absence of Luxury Brands - Several international luxury brands, including Porsche, Bentley, Lamborghini, and Rolls-Royce, did not participate in this year's show, indicating a strategic shift as these brands face declining sales in the Chinese market [6][8]. - Data shows that from January to May 2025, the sales of imported vehicles in China dropped by 33% year-on-year, with luxury brands like Porsche experiencing a significant decline in sales, falling from 95,700 units in 2021 to 56,900 units in 2024 [8][9]. Rise of Domestic Brands - In contrast to the absence of luxury brands, domestic manufacturers and new energy vehicle companies showcased a strong presence, with expanded exhibition spaces and increased brand visibility [9][11]. - The exhibition area for new energy vehicles reached a historical high, with companies like Xiaomi and BYD setting up large independent booths to display their latest technologies and products [9][11][12]. Strategic Adjustments - The absence of luxury brands and the strong showing of domestic companies reflect a fundamental shift in the Chinese automotive market, driven by the trends of electrification and intelligent technology [8][16]. - Domestic brands are increasingly focusing on advanced features such as smart cockpits and high-level driver assistance systems, showcasing their continuous breakthroughs in the electric and intelligent vehicle sectors [15]. Notable New Products - The show featured several new models from both domestic and joint venture companies, including the NIO ES8, Zeekr 9X, and various new energy vehicles from brands like Chery and Geely, highlighting the competitive landscape of the market [15][16].