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传奇今生:聚焦同城流量新赛道,撬动实体零售新增长
Zhong Guo Jing Ji Wang·2025-08-29 10:38

Group 1 - The core event is the launch of the "Global Elite Training Program" by the domestic beauty brand Legend of Today, focusing on "local traffic" as a new economic proposition [1][3] - Local traffic has become one of the fastest-growing segments in China's retail market, with a projected market size exceeding 6.8 trillion yuan by 2025, maintaining a compound annual growth rate of over 30% [3][6] - The training aims to provide a replicable and actionable methodology for local traffic operations to help offline businesses overcome customer acquisition bottlenecks, ultimately achieving a closed-loop conversion from "traffic" to "retention" [3][6] Group 2 - The "Local Traffic Empowerment Plan" was introduced during the training, focusing on hands-on teaching and full support for students starting from zero followers [5] - The course content includes skills in content creation, precise traffic strategies, and offline conversion loops, taught by experienced mentors to ensure practical skill acquisition [5][6] - The competition for traffic based on cities has emerged as a new trend in the retail industry, with each city becoming an independent battleground for traffic competition and development [6]