外卖大战进入深水区：短期波动不改变长期终局

Group 1 - The core viewpoint of the article highlights the unprecedented capital consumption war in China's food delivery industry, initiated by JD.com, followed by Alibaba's aggressive moves, while Meituan adopts a defensive strategy [1] - The food delivery sector has seen a massive subsidy investment of approximately 1 trillion yuan in just six months, leading to a fierce competition among major platforms [2] - The short-term demand driven by subsidies is deemed unsustainable, as many new users attracted by discounts may leave once the subsidies are withdrawn, resulting in a rapid decline in order volume [3][4] Group 2 - The focus of the subsidy war has been disproportionately on non-essential, low-ticket items like tea drinks, creating a false sense of high-frequency consumption that is not sustainable [4] - Meituan's Q2 revenue grew by 11.7% to 91.8 billion yuan, but adjusted net profit significantly dropped to only 1.5 billion yuan, indicating challenges in maintaining profitability amidst fierce competition [6][7] - Meituan holds a market share of 65%, while Ele.me and JD.com hold 28% and 7% respectively, showing that Meituan has managed to maintain its market position despite the intense competition [7] Group 3 - Meituan is enhancing its ecosystem by supporting merchants, riders, and users, with initiatives like financial support for over 300,000 restaurants and a commitment to improve food safety and operational efficiency [8][9] - The company is also focusing on rider stability and welfare, including full coverage of work injury insurance and pension subsidies, which are crucial for maintaining delivery capacity [9] - Meituan's monthly active users surpassed 500 million, with increased transaction frequency, indicating a deepening user loyalty and engagement [9] Group 4 - Meituan is investing in technology to reduce costs, with R&D spending increasing by 17.2% to 6.3 billion yuan in Q2, focusing on areas like drone delivery and automated warehousing [9] - The company is expanding its instant retail segment, achieving strong growth in transaction volume during the 618 shopping festival, indicating a successful diversification strategy [12] - Meituan's international expansion through its Keeta platform has shown rapid growth, capturing significant market share in Hong Kong and Saudi Arabia, with plans to enter Brazil [13][14] Group 5 - The article concludes that while short-term fluctuations are inevitable, the long-term value of companies like Meituan remains strong, as they focus on providing quality supply, stable delivery, and reasonable pricing [15][16] - Meituan's ability to navigate complex competition and maintain its leading position is underscored by its commitment to core business principles, ensuring a reliable service for users [16]