43天！260场！2000万人观看！云安区第三届“村BA”点燃乡村振兴热引擎

Core Viewpoint - The third "Village BA" basketball tournament in Yun'an District has successfully engaged the local community, promoting rural revitalization and cultural development through sports, with over 20 million viewers and significant participation from local enterprises and residents [1][7][60]. Group 1: Event Overview - The tournament lasted for 43 days and included 260 matches, featuring 91 teams and 1,415 players across 7 towns and 114 villages [6][7]. - The final match saw Dongquan Village team defeat Xian Village team with a score of 75:66, crowning them champions [3][4]. Group 2: Community Engagement - The event has fostered a sense of ownership among villagers, with over 3,600 local athletes participating and various community-driven initiatives, such as the construction of basketball courts and local volunteer efforts [12][13][20]. - The tournament has also led to a decline in criminal incidents and an increase in community cohesion, with successful governance outcomes [26][28]. Group 3: Economic Impact - The tournament has attracted significant corporate sponsorship, with local enterprises providing most of the prizes, enhancing brand visibility while benefiting the community [34][36]. - The integration of sports with local tourism and agriculture has resulted in a 90.37% increase in tourist visits and a 112.96% rise in tourism revenue year-on-year [46]. Group 4: Cultural and Social Development - The "Village BA" initiative has become a platform for promoting local culture and values, with activities such as basketball training for youth and legal education integrated into the event [22][25]. - The event has also stimulated local entrepreneurship, with many young people returning to their hometowns to start businesses during the tournament [51][39].