Zhong Guo Jing Ji Wang·2025-08-29 11:09Core Viewpoint - BYD's Qin L EV is positioned as a high-value offering for young consumers, featuring advanced technology and competitive pricing, with a special launch price of 129,800 yuan and a limited-time price range of 109,800 to 129,800 yuan for all models [1][3]. Group 1: Product Features - The Qin L EV has been upgraded with the Yun Nian-C intelligent damping body control system and TBC high-speed tire blowout stability system, enhancing its performance and safety features [1][5]. - The Yun Nian-C system improves vertical control for a balanced driving experience, providing stability on bumpy roads and precision during maneuvers [7]. - The TBC system stabilizes the vehicle in three dimensions, limiting lateral deviation to within 75 centimeters during high-speed blowouts [9]. Group 2: Market Position and Sales - The Qin family is a flagship model for BYD's Dynasty series, with the Qin L EV achieving monthly sales exceeding 10,000 units since its launch, demonstrating its strong market position [5]. - The new Yun Nian model is an upgrade from the top configuration of the Qin L EV, incorporating features previously exclusive to higher-end models [5]. Group 3: Customer Engagement and Upgrades - Existing Qin L EV owners are receiving benefits from the second OTA upgrade, which adds over 20 new features, including enhanced driving assistance and smart parking capabilities [3]. - The vehicle's smart cockpit now includes fun features like navigation flow, music continuation, and a game center, appealing to younger consumers [3]. Group 4: Aesthetic Appeal - The Qin L EV introduces three new color options—Sweet Glaze Pink, Glazed Blue, and Sea Crystal Blue—designed to attract young professionals and enhance its visual appeal [11]. - The vehicle's attractive design and features aim to shed its previous image as a "ride-hailing car" and appeal more to the youth market [11].