雅戈尔: 雅戈尔时尚股份有限公司舆情管理制度

Core Viewpoint - The company has established a comprehensive system for managing public opinion to effectively respond to various types of public sentiment and protect its brand image and investor interests [2][3]. Group 1: Definition and Classification of Public Sentiment - Public sentiment includes negative or false media reports, rumors that may harm the company, information affecting investor decisions, and other events impacting stock prices [2]. - Public sentiment is classified into major public sentiment, which significantly affects the company's image or operations, and general public sentiment, which is less impactful [2]. Group 2: Organizational Structure and Responsibilities - The company's board of directors leads the public sentiment management efforts, with the option to form an emergency response team as needed [3]. - The board and the emergency team are responsible for decision-making, assessing the impact of public sentiment, coordinating external communications, and liaising with regulatory bodies [3]. Group 3: Response and Handling of Public Sentiment - The company must respond quickly to public sentiment, maintain consistent external communication, and actively engage with media to clarify doubts [4][5]. - For major public sentiment, the company should investigate the situation, communicate with media, strengthen investor relations, and issue clarifications as necessary [5]. Group 4: Accountability and Confidentiality - Employees and related personnel have a confidentiality obligation regarding undisclosed major information, with penalties for breaches that cause company losses [6]. - The company reserves the right to pursue legal action against external parties spreading false information that damages its reputation [6]. Group 5: Applicability and Enforcement - The established system applies to the company and its subsidiaries, with enforcement based on national laws and the company's articles of association [6]. - The board of directors is responsible for interpreting the system, which takes effect upon approval [6].