快手“快·来耍”落地成都：火锅节成文旅消费新引擎

Core Insights - The "Kuaishou Hot Pot Festival" has been launched in Chengdu as part of the 2025 Chengdu Food Capital initiative, aiming to activate consumer potential and promote hot pot culture [2][4][5] Group 1: Event Highlights - The festival features the "Chengdu Hot Pot Shake," a dance designed specifically for Chengdu, integrating local cultural elements, which has gained significant online popularity [4] - A mobile cultural bus themed "Chuanliu Bus" showcases local influencers and performances, serving as a moving cultural ambassador for the city [5] - The festival includes various activities such as a hot pot banquet and live performances, combining online streaming with offline interactions to enhance cultural engagement [5][8] Group 2: Policy Alignment and Economic Impact - The event aligns with the Central Committee's emphasis on boosting consumption, particularly in the service sector, during the peak summer tourism season [7][8] - The festival has successfully increased foot traffic and hot pot orders in participating restaurants, positively impacting related industries such as retail and transportation [8] - Kuaishou's integration of food, cultural tourism, and short video content has effectively attracted national attention to Chengdu's hot pot culture, facilitating the conversion of online traffic to offline consumption [7][8] Group 3: Ongoing Collaboration and Future Prospects - The hot pot festival is part of a series of events by Kuaishou in Chengdu, aimed at enhancing the city's cultural tourism and consumer engagement [10] - Upcoming events include collaborations with popular IPs and a creator conference, further solidifying the partnership between Kuaishou and Chengdu [10] - The ongoing collaboration is expected to explore deeper integration of short video content with cultural tourism and consumption, contributing to Chengdu's goal of becoming an international consumption center [10]