义乌老板“离家出海” 离客户再近一点

Core Insights - The article highlights the trend of Yiwu business owners expanding their operations internationally, particularly through the opening of overseas stores and logistics stations to better connect with global customers [1][4]. Group 1: International Expansion - The Yiwu Selection brand store opened in Nairobi, Kenya, on August 29, 2023, showcasing a model that allows local buyers to access Yiwu products directly [2][3]. - Yiwu has launched approximately 60 "brand export" projects globally, reaching a population of 2 billion [4]. Group 2: Localized Operations - Yiwu business owners are establishing cross-border live streaming studios overseas and hiring local teams to enhance market responsiveness and logistics efficiency [5]. - The integration of marketing centers, live streaming bases, and after-sales service centers at logistics stations aims to provide 24-hour local response to user needs [5]. Group 3: Collaborative Strategies - A dual-driven model is emerging, leveraging local teams' market insights alongside Chinese teams' advantages in delivery speed and cost control [7]. - Yiwu merchants are adapting to customer demands by breaking down production tasks and maintaining close communication to ensure timely delivery [8]. Group 4: Economic Performance - In the first half of the year, Yiwu's total import and export value reached 405.83 billion yuan, reflecting a year-on-year growth of 25% [9].