Core Viewpoint - The competition for the title of "number one" in the infant formula market is intensifying between Yili and Feihe, with both companies claiming leadership based on different metrics and timeframes [2][5][8]. Group 1: Yili's Performance - Yili's market share in the infant formula segment reached 18.1% in the first half of 2025, an increase of 1.3 percentage points year-on-year, marking a historic breakthrough for the company [2]. - Yili's total revenue from its milk powder business, including adult milk powder, was 16.578 billion yuan, reflecting a year-on-year growth of 14.26% [2]. - The company aims to leverage its growth in infant formula to create more consumer touchpoints through its recently launched fertility subsidy program [12]. Group 2: Feihe's Performance - Feihe reported a revenue of 9.151 billion yuan in the first half of 2025, a decline of 9.36% year-on-year, with a net profit of 1 billion yuan, down 46.66% [9]. - The company attributed its performance decline to a strategy focused on reducing channel inventory and the impact of a 1.2 billion yuan fertility subsidy program launched in March 2025 [10]. - Feihe's market position remains strong in terms of overall channel sales and market share, but the recent performance indicates challenges ahead [5][10]. Group 3: Market Dynamics - The competition between Yili and Feihe has intensified, with both companies experiencing contrasting performance trends in the first half of 2025 [8][12]. - Feihe's previous dominance in the market, established through targeted marketing strategies, is now being challenged by Yili's aggressive growth tactics [8]. - Analysts predict that the impact of Feihe's fertility subsidy will be more pronounced in the second half of the year, complicating its ability to meet annual performance targets [12].