恺英网络半年报：产品矩阵扩张，多元布局与全球化进程加速

Core Viewpoint - The company reported steady revenue growth and significant profit increase in the first half of 2025, driven by both classic and innovative game offerings [1][2]. Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 2.578 billion yuan, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, reflecting a year-on-year growth of 17.41% [1] Group 2: Product Development and Innovation - The company focused on the classic "Legend" category and launched several new products, including "Dragon Valley World" and "Digital Monster: Source Code," which performed well in app store rankings [1] - The company has multiple new titles approved for release, expected to launch in the second half of this year and early next year [1] Group 3: Market Position and Strategy - Industry experts believe that the launch of new products by leading companies will significantly impact the competitive landscape as the industry recovers [2] - The company is diversifying its product portfolio to mitigate risks associated with single-category reliance and enhance its resilience against market cycles [2] Group 4: Global Expansion - The company reported overseas revenue of 202 million yuan in the first half of 2025, marking a year-on-year increase of 59.57% [2] - The RPG title "MU Immortal" topped the iOS RPG free charts in multiple countries, indicating strong international performance [2] Group 5: IP Strategy - The company is diversifying its IP strategy by developing original IPs and incorporating well-known IPs like "King of Fighters" and "Ultraman" into its offerings [3] - The focus is on creating a multi-channel distribution strategy to reach a broader audience across different age groups [3]