暑期旅游盘点：高性价比旅游产品助力大众旅游消费升级

Group 1 - The core viewpoint of the article highlights a trend of quality upgrades in tourism consumption during the summer of 2025, with a strong growth in first-time air travelers and a significant increase in bookings for high-quality hotels compared to budget options [1][3][4] - The total passenger volume for civil aviation during the summer is expected to reach a historical high of 150 million, with approximately 6 million first-time flyers, primarily children, students, and seniors [3][4] - The demand for local weekend leisure and short-distance vacations is robust, with over 70% of hotel and scenic area guests in major cities coming from local and surrounding areas [4][5] Group 2 - High-quality hotel bookings in popular domestic destinations have increased by over 40% year-on-year, outpacing the growth of budget hotels [4][5] - Cities with high hotel booking rates during the summer include Shenzhen, Guangzhou, Chengdu, Shanghai, and Beijing, which are also popular destinations for family travel [5][6] - Various cultural and tourism consumption hotspots have emerged, including historical sites, natural landscapes, and theme parks, with significant increases in visitor numbers to destinations like Jiuzhaigou and Shanghai Disneyland [6][7]