追觅官宣造车，做让人期待的“车界苹果”

Core Viewpoint - The company, Chase Technology, officially announced its entry into the automotive industry with plans to launch a super luxury electric sports car by 2027, leveraging its technological advancements and a dedicated team of nearly 1,000 people [1][15][22]. Group 1: Strategic Intent and Background - The automotive initiative is not a spontaneous decision but is backed by a decade of technological accumulation and strategic planning [3][4]. - The founder, Yu Hao, began drafting car manufacturing reports during his time at Tsinghua University, indicating a long-standing ambition in the automotive sector [4][22]. - Chase Technology has made significant breakthroughs in core technologies such as high-speed digital motors and intelligent algorithms, establishing itself as a leader in the smart home appliance industry [5][7]. Group 2: Market Positioning and Strategy - The company aims to avoid the saturated low-end electric vehicle market and instead target the high-end market, which currently has a notable gap for super luxury electric vehicles [9][10]. - Chase Technology's strategy focuses on creating high-performance products without competing on price, utilizing China's mature supply chain to achieve a technology premium [10][11]. - The company plans to leverage its existing global high-end retail network to facilitate market entry and reduce customer education costs for its new automotive brand [13][14]. Group 3: Technological and Operational Advantages - The company has a strong foundation in technology reuse, with its existing innovations in robotics being applicable to automotive development, thus lowering R&D costs and enhancing reliability [12]. - Chase Technology has established partnerships with high-quality suppliers in critical areas such as batteries and motors, benefiting from the robust electric vehicle supply chain in China [13]. - The automotive team comprises a mix of talent from both the smart hardware and traditional automotive sectors, enhancing its capability to innovate and execute [13][14]. Group 4: Financial Strategy and Future Outlook - The company adopts a "long-term investment + precise cost control" strategy to manage the substantial capital required for automotive development, planning to invest between 20 billion to 50 billion yuan to establish market barriers [16]. - The automotive project is seen as a test of the company's accumulated capabilities in technology, organizational culture, and global operations, with a focus on delivering the right products [27][28]. - The success of Chase Technology's automotive venture will be evaluated in 2027, with expectations that it could reshape the automotive landscape similar to how Apple transformed the smartphone industry [18][20].