“迷你LABUBU”开卖秒售罄，二手涨幅超125%！南京多家门店仅有样品

Core Insights - The launch of the "Mini LABUBU" from Pop Mart sold out within one minute across four major online platforms, indicating high demand and consumer interest [1][6] - The retail price of the "Mini LABUBU" is 79 yuan, but its market price has surged by 125% to 2499 yuan for a full box on secondary markets [6][9] - The overall sales performance of Pop Mart in August was impressive, with total revenue reaching 3.9 billion yuan, driven by strong sales of the LABUBU series [9] Sales Performance - The "Mini LABUBU" was released online on August 28 and sold out immediately, with significant queues observed at physical stores the following day [1][3] - In August, Pop Mart sold 370,000 units of various products on the Dewu app, with 110,000 units of the third-generation LABUBU sold alone [9] - The company reported a revenue of 138.76 billion yuan for the first half of 2025, marking a year-on-year growth of 204.4% [9] Product Details - The "Mini LABUBU" measures approximately 10.5 cm and comes in two color groups, with each group containing a hidden variant [5] - The "rock version" of LABUBU is larger at 38 cm and features a unique design with a pearl necklace and heart pendant [5] - The product's popularity has led to a significant increase in its resale value, with some items being sold for three times their original price [6][9]