七夕引爆“浪漫经济” 海州迎来“甜蜜商机”

Core Viewpoint - The "sweet economy" is experiencing a surge during the Qixi Festival, with various commercial activities and promotions in Haizhou District, enhancing consumer enthusiasm and driving sales [1][6]. Group 1: Consumer Trends - The commercial complexes in Haizhou District are transformed into romantic settings with decorations like pink balloons and heart-shaped ornaments, creating an immersive shopping experience [3]. - Jewelry sales, particularly engagement rings and bracelets, have seen a significant increase, with reports of a 50% rise in foot traffic after 6 PM [3][6]. - The Qixi Festival has become a focal point for consumption, with various businesses adapting their offerings to cater to the romantic theme, thus activating the "sweet economy" [6][8]. Group 2: Promotional Activities - Various businesses are offering themed products and discounts, such as a 6-inch "I love you" cake priced at 131.4 yuan and special promotions on tea drinks and chocolates [5][6]. - Retailers are implementing attractive promotions, including discounts on clothing and gifts, and incentives like movie tickets and beauty product giveaways [6][8]. - Last year's single-day foot traffic during Qixi was over 70,000, with expectations to exceed 80,000 this year due to enhanced marketing strategies [8].