Huan Qiu Wang·2025-08-29 13:29Core Insights - NIO's sub-brand, Le Dao, achieved a significant milestone by delivering its 10,000th L90 SUV at the Chengdu International Auto Show, highlighting strong market demand and consumer interest [1][3] - The L90 has quickly entered the top three in large SUV sales within a month of its launch, showcasing its competitive pricing and advanced product features [3][5] - The L90 addresses common pain points in large three-row SUVs, such as space limitations and charging anxiety, by leveraging NIO's extensive battery swap network and electric vehicle technology [3][5] Product Features - The L90 seven-seat version was unveiled at the auto show, featuring a flexible seating arrangement that allows for easy access and ample storage space, catering to diverse family needs [5][8] - The starting price for the L90 seven-seat version is set at 271,800 yuan, with a battery-as-a-service (BaaS) option available from 185,800 yuan, filling a gap in the market for large seven-seat electric SUVs [5][8] - A new color option, "Night Purple," was introduced, showcasing innovative production techniques and offering customers a range of personalized configurations [7][8] Market Positioning - The L90 is positioned as a game-changer in the new energy vehicle market, complementing the recently launched NIO ES8 and together representing a strong technological innovation duo [8] - The L90's launch period benefits include exclusive offers valued at over 30,000 yuan for customers who place orders by August 31, 2025, enhancing its appeal in the competitive market [8]