Zheng Quan Ri Bao Zhi Sheng·2025-08-29 13:48Core Insights - JD Global Purchase's recent "Qixi Double Group Broadcast" event showcased a successful integration of content and e-commerce, achieving over 4 million likes and significant fan growth in a single night [1][2] - The event introduced a novel "physical gift" feature, allowing users to send real products as gifts during the live broadcast, enhancing user interaction and driving sales [1][2] Group 1: Event Highlights - The "Dream of Hualu Series" ancient-style girl group and "Thick Sea H-one" modern boy group performed simultaneously, marking a significant milestone in JD's quality group broadcast efforts [1] - The event's interactive features, such as the "physical gift area," included a wide range of imported products, allowing users to select gifts for hosts, thus creating a closed-loop of "interaction equals consumption" [1][2] Group 2: Supply Chain and Logistics - JD Global Purchase's robust cross-border supply chain, supported by the "100 Billion Thousand Products New Growth Plan," ensured a stable supply of high-quality imported goods [2][3] - The efficient warehousing and logistics system facilitated quick delivery of physical gifts from order to fulfillment, enhancing the overall user experience [2] Group 3: Content and Consumer Engagement - The successful integration of "supply chain capability and content innovation" provided a new model for user engagement, combining quality content with interactive shopping experiences [3] - The event's innovative features, such as "physical rewards" and "dual group competition," transformed live broadcasts from mere entertainment into a comprehensive "content-interaction-consumption" platform [2][3] Group 4: Future Plans - JD Global Purchase plans to optimize group broadcast formats and product matching logic based on insights gained from this event, aiming to expand its range of overseas specialty products [3] - The company aims to enhance the cross-border shopping experience by offering more engaging content, high-quality products, and affordable prices [3]