阿里蒋凡首谈淘宝闪购战略:可保持价格竞争力并缩减一半UE亏损
Zheng Quan Shi Bao Wang·2025-08-29 13:53

Core Viewpoint - Alibaba's CEO of the China e-commerce division, Jiang Fan, reported that Taobao Flash Sales exceeded expectations in terms of order scale, user scale, merchant supply, and logistics capacity [1] Group 1: Business Performance - Taobao Flash Sales significantly boosted the overall e-commerce business, leading to continuous growth in user scale and activity [1] - The platform is expected to achieve a transaction increment of 1 trillion yuan over the next three years with the entry of one million brand stores [1] Group 2: Operational Strategy - The company will focus on optimizing user structure, order structure, fulfillment efficiency, and cost to enhance operational efficiency [1] - Short-term improvements in logistics and subsidy efficiency, along with user order structure optimization, are anticipated to reduce the unit economic model (UE) losses by half while maintaining current consumer incentives [1]