Xin Lang Cai Jing·2025-08-29 14:23Core Insights - Meituan Flash Purchase reported a 50% increase in order volume compared to the same period last year on Qixi Festival, indicating a significant rise in gifting consumption [1] - The trend of "Flash Purchase Gifting Everything" reflects a diversification and quality-oriented approach in consumer preferences, leading to record sales in various categories [1] - Notable sales growth was observed in flowers, digital products, beauty and skincare, and jewelry, with average spending in categories like 3C appliances and beauty significantly higher than last year [1] Industry Impact - Over 500 brands and retailers, including Huawei, Sephora, Watsons, and All Cotton Era, experienced a doubling in sales on Meituan Flash Purchase due to the surge in gifting demand on Qixi Festival [1]