“浪漫经济”持续升温 七夕“仪式感消费”成为主流

Group 1 - The "romantic economy" is driving strong offline consumption during the Qixi Festival, with a focus on "ceremonial consumption" among young people [1][2] - There is a significant increase in demand for wedding-related services, with "Qixi wedding shoot" searches up 266% year-on-year and "wedding certificate shoot" searches up 327% [1] - Major cities like Beijing, Shanghai, and Guangzhou show heightened interest in wedding-related services, indicating a trend towards personalized and interactive celebrations [1] Group 2 - Haidilao reports a surge in reservations for Qixi, with over 150,000 tables booked, which is more than five times the usual Friday reservations [2] - The restaurant emphasizes that dining is not just about food but also about creating a warm and memorable experience for couples and families [2] - The offline consumption market is being revitalized, with significant growth in beauty, jewelry, and fashion categories, with some categories seeing over 200% year-on-year sales increases [2][3] Group 3 - The demand for dual dining experiences is rising, with a 72% increase in dual meal group purchases compared to last year [3] - High-star hotels are seeing a surge in bookings, with nearly 40% of hotel orders on Qixi coming from high-end accommodations, and average room prices increasing by about 10% [3] - There is a notable rise in entertainment and accommodation bookings, with concert and music festival orders increasing by 142% and 127% respectively [3]