“芳村普洱一折甩卖”？记者实地探访：不实，市场经营秩序正常

Core Viewpoint - The rumors of a massive clearance sale in the Pu'er tea market are unfounded, and the market is operating normally with a stable business environment [9][10][17]. Group 1: Market Conditions - Reports of a "fire sale" in the Fangcun tea market have circulated widely online, claiming that merchants are engaging in panic selling [7][14]. - An on-site investigation revealed that the overall operation of the Fangcun tea market is stable, with no large-scale panic selling observed [9][17]. - Some shops are closed due to reasons such as vacation, relocation, strategic adjustments, or poor management, rather than a market collapse [10][33]. Group 2: Merchant Perspectives - Merchants reported that the market is undergoing a natural adjustment period, with many businesses focusing on maintaining strong customer relationships and traditional tea culture [66][68]. - The closure of some shops is attributed to high rental costs and the impact of e-commerce on traditional sales [57][60]. - Merchants emphasized that the so-called "financial tea" speculation is not representative of the entire market, and most businesses continue to operate with integrity [63][64]. Group 3: Industry Outlook - The current market situation is seen as a "reshuffling" of the industry, where only those with solid foundations and genuine knowledge of tea will survive [71][72]. - The demand for tea remains stable, with loyal customers and wholesale orders continuing to support the businesses [68][70]. - The secretary-general of the Southern Tea Merchants Association condemned the spread of rumors, highlighting the negative impact on the reputation of hardworking merchants [73].