伽师新梅品牌价值突破38亿元，“疆品南下”注入势能

Core Insights - The brand value of Kashi Xinmei has surpassed 3.806 billion yuan, ranking 40th among China's regional public fruit brands and second in brand development strength nationally, reflecting an increase of 861 million yuan compared to 2024 and a rise of 12 positions in the ranking [3][4][5] Brand Development - Kashi Xinmei is one of the earliest regions to cultivate new plums in China and is the largest production and sales base for new plums in the country [7] - The "Xinjiang Products Going South" initiative has significantly boosted the brand's visibility, with Kashi Xinmei being showcased at major locations in the Guangdong-Hong Kong-Macao Greater Bay Area for four consecutive years [8][9] Sales Performance - During the peak sales season, over 130,000 shipments and 260 tons of Kashi Xinmei were dispatched in early August, with Guangdong province accounting for 25% of the shipments, indicating strong market acceptance [12][13] Marketing and Promotion - A series of promotional activities have been conducted to enhance brand recognition, including the "2025 China Xinjiang Kashi Xinmei Tour" in cities like Guangzhou and Foshan, and the establishment of offline experience centers [17][18] - The 2025 China New Plum Industry Conference facilitated orders totaling 107,000 tons, and the establishment of the New Plum Branch of the China Fruit Circulation Association in Kashi County aims to inject professional resources into the industry [19][20] Industry Development - The modern industrial park for Kashi Xinmei has been established with the support of Guangdong's aid to Xinjiang, attracting 25 well-known companies and creating a cold chain storage system with a total capacity of 500,000 tons [22][23] - The development of over 20 deep-processing products, including dried fruits and fruit wines, has been initiated, with an annual processing capacity of 60,000 tons [24] Economic Impact - Currently, Kashi County has 570,000 acres of new plum cultivation, with a production volume of 410,000 tons, accounting for 50% of the national planting area and 70% of the production volume [27][28] - The total industrial output value has exceeded 10 billion yuan, significantly increasing per capita income to over 17,000 yuan, thereby enhancing the livelihoods of local residents [29][30]