Core Insights - The launch of the "travel small RV" model, the Shanhai L7PLUS, achieved over 48,000 orders within just 60 hours, highlighting the market enthusiasm for this new vehicle and the innovative approach of Chinese automotive brands in the "travel+" segment [1][3] - Jietu Auto showcased multiple models at the Chengdu International Auto Show, emphasizing its "travel+" strategy and aiming to redefine travel lifestyles while leading the market towards inclusivity, intelligence, and globalization [3][12] Company Strategy - Jietu Auto remains committed to its long-term "travel+" strategy amidst the industry's trend of parameter-driven competition, focusing on user benefits and practical solutions [5][12] - The company has built a strong foundation over seven years, leveraging Chery Group's 28 years of automotive experience to create a dual moat of "technology + ecology" while addressing real family travel pain points [6][12] Product Performance - The "Box Champion Family" series has seen significant success, with the Traveler series achieving cumulative sales of over 370,000 units in 23 months, demonstrating Jietu's deep market penetration [8] - The Jietu X70 series has also performed well, with global cumulative sales exceeding 960,000 units, approaching the "million club" milestone, and the 2025 Jietu X70PLUS continuing to offer high value for larger families [11] Market Position - Jietu's sales from January to August 2025 exceeded 400,000 units, marking a 30% year-on-year increase, with total sales surpassing 1.93 million units, indicating a strong grasp of family travel needs and a transition from a follower to a leader in the global market [11][12] - The company is positioned as a pioneer in the "travel+" segment, breaking traditional boundaries through product innovation and gaining recognition for its capabilities [12][14]
捷途汽车携三大品类登陆成都车展,全新阵容定义旅行新范式
Yang Zi Wan Bao Wang·2025-08-29 14:58