United Rentals Enhances Digital Platform With AI & AR Features

Key Takeaways URI introduced Smart Suggestions and Equipment Fit AR to streamline rental decisions.Q2 2025 rental revenues rose 6.2% YoY to $3.4B; EBITDA margin stood at nearly 46%.Shares of URI have gained 28.9% in the past year, outpacing industry trends.United Rentals, Inc. (URI) is advancing its digital strategy with the launch of two innovative features — Smart Suggestions and Equipment Fit Augmented Reality (AR).These enhancements highlight how the company is using technology to simplify the rental pr ...